Kleeneze
Ltd -
| Most
people don't know that Kleeneze was
originally set up in 1923 by a man
called Harry Crook in Bristol. It
was originally called the Kleen-E-Ze Brush
Company and it was not until 1937 that
diversification was introduced in the way of
complimentary wax polishes. |
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Kleeneze
obtained a special place in industrial history
in 1959, by becoming the first company to
introduce the 40 hour week and in 1959
became one of the co-founders of the Direct
Selling Association (DSA) which still binds
Kleeneze to a strict code of trading ethics.
Indeed, the DSA were instrumental, along
with other independent bodies, for outlawing
certain ‘pyramid’ scams throughout the
70’s and 80’s.
Another
turning point for Kleeneze came in 1970 when
they became one of the first companies in the UK
to pioneer network marketing (sometimes
called multi-level-marketing, or MLM) and
although quite a bold move at the time, it is
one they have never regretted.
It
wasn’t until 1982 that the first Kleeneze
catalogue was introduced and this replaced
the door-to-door salesman with the suitcase, who
now became the door-to-door ‘salesman’ with
his catalogues.
By
the 1990’s, Kleeneze were becoming so
successful that they were purchased in 1995 by
Farepak Ltd and they became part of the now £250
million Kleeneze Plc Group.
After
celebrating their 75th anniversary in
1998, Kleeneze extended its field of operation
into Ireland and changed its name to Kleeneze
Europe Ltd.
This showed a clear intention of further
expansion into the rest of Europe in 2004
and Kleeneze has already test marketed its
products in several countries with huge success.
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Kleeneze
also became a good supporter of the
National Neighbourhood Watch Association
(NNWA) and the distributors have been
responsible for posting millions of
leaflets to houses in their local
neighbourhoods.
Kleeneze
have traded successfully every year
since 1923 and have experienced sales
increases in the region of 700% in
the last 7 years!
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This
is due largely to the fact that their product
range and quality have improved so much over the
last decade.
Whereas there were only around 300
products in the catalogues in the early
1990’s, Kleeneze now has over 1200 products
to choose from.
With innovations in technology such as
the internet and voicemail, the business is now
far much easier to run now than at any other
time in its history.
With so much expansion potential in the
UK and Ireland and then expansion onto the
European mainland, this really is the opportunity
of a lifetime!
To
find out more about the network marketing
industry, click here
.
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